Janine Constantin-Russell, Managing Director of the Entertainment District and Icon Outlet at The O2, comments: “We all need that one supportive friend who will give great fashion advice to ensure we look and feel amazing for any event, and leave with no regrets. The nation’s need for reassurance does not end here: 71% of Brits are more likely to make a purchase if someone compliments them while they are trying it on. The launch comes following new research from The O2 that reveals two-thirds of Brits (64.8%) still think about an item that they wish they bought but didn’t, and that crushingly eight out of 10 Brits (80.8%) think they would have made the missed purchase had they been with someone who had given them positive encouragement. Plus, with everything up to 70% off RRP, there’s even more reason to leave with a smile on your face. The free ‘Hire a Hype Squad’ service is bookable in advance and will last 90 minutes – allowing plenty of time to source must-have items from over 60 brands, including Levi’s, Nike, Reiss, Superdry, and more, and ensure eager shoppers have fun and excel the task at hand. On Thursday 1 and Friday 2 June, shoppers will be able to book the ultimate dream team of retail accomplices ahead of shopping trips to The O2, who will not only ensure their shopping needs are fulfilled but keep spirits high and shoppers motivated throughout the duration of their trip. To make sure the nation’s shoppers find those elusive ‘must-have’ items for every occasion and stay feeling fabulous in the process, The O2 is launching a first-of-its-kind ‘Hire a Hype Squad’ service. Holidays, weddings, barbeques and get togethers in balmy back gardens… the busy Summer social calendar can strike fear and pose a range of wardrobe worries to even the most sartorially savvy.
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